Nelly will showcase his new Rbk sneaker collection, Derrty One, while Daddy Yankee will launch the Daddy Yankee collection. Mike Jones, Lupe Fiasco and Lil’ Wayne will promote Reebok’s new Rbk OG collection. The rappers have joined Reebok’s “I Am What I Am” global advertising campaign, which also includes 50 Cent, Jay-Z, Pharrell Williams and others. “Being part of Rbk gives me another outlet outside of music to express myself creatively,” said Nelly. “Artists today are the style leaders that youth look to emulate, and having my own signature sneaker collection lets me express myself in ways I can’t do through my music alone.”