Case-in-point, DJ Khaled’s straight-forward ode to himself, “All I Do Is Win” was appropriated for JCPenny’s social media marketing campaign on Facebook last week.
If you’ve been living in a box for the past three years, the chorus is as followed:
All I do is win, win, win no matter what
Got money on mind, I can never get enough
And every time I step up in the building
Everybody hands go up
And they stay there, and they say “yeah,” and they stay there
Up, down, up, down, up, down’
Cause all I do is win, win, win
And if you goin’ in, put your hands in the air, make ‘em stay there
The Most Simplistic Lyric Ever.
JCPenny–being a corporate giant who is in dire need of earning cool points (possibly with the hip-hop sect)–posted this message in the vein of DJ Khaled:
If all you do is pin pin, pin, pin no matter what, what, what…then you should enter our “Say Hello To My Dream Room” Pinterest Contest! Enter & see terms here: http://jcp.is/10ZcAxH
Corny? Yes. Reaching? Very much. Best way to profit off of an already profitable and exploitable culture and music phenomenon? Er, yes.
After receiving 10,580 Likes on Facebook, it’s safe to say the Internet has spoken: DJ Khaled’s lyrics makes for great viral campaigns.