Daddy Yankee Signs Shoe Deal With Reebok

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Regarded as one of the most respected and influential reggaeton artists, Yankee is the latest star to join Reebok's music roster that includes Grammy award winners Jay-Z, 50 Cent and Nelly. DY will launch in the spring of 2006 and the collection will be available at athletic specialty retailers. The collection will consist of sport-inspired designs that exude Daddy Yankee's vibrant energy.

"Daddy Yankee is a true trailblazer in the music industry and Reebok is excited to partner with someone that has such a strong connection and point of relevancy with today's youth," said Que Gaskins, Reebok's vice president of entertainment and lifestyle marketing. " In addition to having a signature collection, Daddy Yankee will be featured in the brand's "I Am What I Am" global advertising campaign.