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Damon Dash Assaults Employee, Premieres ''Ultimate Hustler''
In other Dash news, his "Apprentice"-esque reality show, "BET's Ultimate Hustler," is slated to premiere tonight on BET. Set in New York, the one-hour show follows Dash as he oversees 16 moguls-in-training and puts them through various challenges to crown the ultimate hustler. The contestants must pitch projects to work within the Dash empire, which includes The Damon Dash Music Group, a line of Tiret watches, Rachel Roy clothing, Armadale vodka and America Magazine. After 13 episodes, the winner will receive the Mogul Pak, including the chance to organize the winning trip with Dash as he travels to promote his businesses. The ultimate hustler will also win a fully-loaded Jeep Commander SUV and several electronic gadgets. They will also work in the Dash empire on their winning project. The show features music from DDMG artists like Grafh, Sizzla and Rell, among other artists. BET's Ultimate Hustler starring Dame Dash airs at 9 p.m. tonight on BET. Just last week, Dash sold his Rocawear stake back to Jay-Z for $30 million and 75% of Team Roc. According to insiders, Hov suggested the split because he felt Dash was using him to gain publicity and wasn't doing his part in the company. Dash received $22.5 million in cash and control in affiliated companies like State Property, Team Roc and Pro-Keds.
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