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Jay-Z & Steve Stoute Partner To Start Advertising Firm
 Adding to his ever growing resume, Jay-Z along with Steve Stoute (who's best known to the public for taking a bottle of bubbly to the dome at the hands of P. Diddy) has opened a new marketing firm called Translation Advertising. The goal of the firm is to help bridge the gap between the major manufacturers of products and the youth they hope to peddle it to. Corporate America has long acknowledged the buying power of the Hip Hop consumer and have marketed towards them but have not seemed to fully understand the culture and it's many aspects. We've all seen the goofy ad's that portray our culture in a severely outdated fashion, (T-Mobile's fa shizzle my nizzle ads anyone?), or that refuse to acknowledge our growth as a culture. The new partners said what they hope to accomplish with this agency is a more respectable and responsible way to market to us. As Jay said "This is a way to talk to corporate America and have them understand our voice, not satirize it. I mean we don't really go into a store and start break dancing when we go shopping for a phone (laughs). Basically just a better understanding." Translation is expected to announce it's first clients in the coming weeks.
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