Though the damage (to Mary’s J. Blige’s brand) has already been done, the infamous Burger King chicken wraps ad featuring the mega-platinum star has mysteriously disappeared from the fast food chain’s YouTube (and thus can’t be easily obtained elsewhere).
Reportedly, the commercial was removed due to “copyright issues,” a notion I give an even stronger side-eye to as well. If you were recently searching for it, you’d have to rely on Web, co-worker and family accounts of its ridiculousness.
The television spot, which featured Blige singing the ingredients to chicken wraps in a song reminiscent of a Top 40 hit (as a comical group of patrons Bankhead Bounce and Raise the Roof), had many reactions — mostly negative — from raised eyebrows to utter disgust, and reminded many of us that stereotypes of dancing, singing, and chicken-loving black people still remain prevalent in the hearts and minds of advertisers.
Not only that, but it’s to be noted that late-night talk show host Jay Leno and oh-so-fine soccer superstar David Beckham both have recent Burger King commercials, yet those do not include them making a mockery of their brands.