24: What up Juice, how you been?  How’s everything?


Juice:  Everything’s good family just out here working on the album “The Anticipated” coming soon. Everybody knows I just did the “Position of Power” Mixtape which is killing the streets right now. I’m in Atlanta just trying to put the finishing touches and finish creating a monster album so I can get ready and launch it to the world.

24: So I am aware you just got off tour, how was that experience for you?

Juice: Tour was great you know what I’m saying, opening up for the big homie Game, tapping into a whole different fan base and market. It’s kind of getting me and my team prepared for when we launch off on our own and we have to handle business.

24: Tell me about the “Position of Power” Mixtape you recently released with Don Canon. What message were you trying to send to the fans and the industry?


Juice: “Position of Power” was a real real solid look everybody been giving me a lot positive feedback. Basically the message or view I was going for was….. Everybody comes into the game with somebody trying to help them out or try and give them their particular shot or lane. At this point it was time for me to create my own lane. People always compare me to Game you know, you and Game sound alike, this and that. At this particular point I ain’t the Memphis Bleek type of guy I ain’t gone feel cool or comfortable just sitting back and eating off his success. I had to step out with my team and the people I deal with to really solidify and get the respect for what I do just like Game get his respect, yah dig.

24: Is it true you just recently signed to NBA superstar Amare Stoudemire?

Juice: Yeah man that was a power move within itself. I was running threw the city you know rocking shows, dropping mixtapes,creating a real good buzz and a demand on the West. Due the fact Amare plays for the city where I’m from we sat down and did some real big business. I told him my blue print and idea for a label and it went on from there. Now we own a company called Hypocalypto Records HYP. Amare is a good Business man with a lot of things going on, when the opportunity came about I decided to get my nigguhs that needed work that really get it in and give them jobs. Everything is going good and were getting things in play.

24: How do you feel about the current state of West Coast Hiphop music?

Juice: Really people got to stop comparing artistd from the West to the early 80’s you can’t compare everyone to N.W.A or classify everyone to just Bloods and Crips even though the West Coast is where all that originated. This is a new movement filled with new blood. This is a new day and a new season, all new movement. I think artists like myself, Xo, Rockett, JayRock, Nipsey Hussle are all creating a new lane where people are going to respect West Coast music.


24: When it’s all said and done what do you want to be remembered for the most?


Juice: I want to be respected and remembered as a great artist you know, be aligned with the greats like Nas, Jayz, and Ice Cube.

24: Is there anything you don’t like or not feeling in today’s music industry?

Juice: Real talk I love music some of the music its just not quality music though. What I mean is that a lot of the labels are dictating what the artist feels, I am not going to make music for no white guy that is sitting behind a desk. I’m going to make music for the peoples I fucks with and the people that like real music. I make music and think of it for the longevity not just for the instant success.

24: If you had to say two words that define you what would they be?

Juice: IM NICE

24: What’s next for Juice?

Juice: Well I just released the tape and I’m also finishing up the Album “The Anticipation”. I am also planning to release a special edition of the “Position of Power”. I’m also getting ready to release my new single next month as well as part 2 of the mixtape and get into acting.

24: Any last words for the people and the fans out there in the world and on 24hourhiphop.com

Juice: Yeah make sure you log on to www.IAMJUICE.com and get a copy of the new cd “Position of Power” as well as check out www.myspace.com/juice my Album is coming soon stay tuned to that Juice.