24: What lead you to start producing?

Urb Tactics: One day I was listening to the Infamous album by Mobb Deep for those who don’t know and it was literally a wrap after that. From that moment on I knew I needed to be making beats. I used to do a lot of sketching at first but as I got older it got more boring and geeky to me, so I tapped into a hidden talent where I literally was able to apply my artistic ability into music and it all worked from there.

24: How would you describe your production style?
 

Urb Tactics: The A&R feedback so far that I’ve received all consistently mention that my sound is a bit ahead of its time. I would assume because I like to apply a “Live” feel to my music but still maintain a commercial and sometimes edgy feel to it.  I personally describe it as my soul talking to you, if you wanted to hear my soul talk, you’ll literally hear it through my music, because its all 100% emotion and has substance, and I want the listener to embrace the music as an extension of me, instead of it just being a beat. I cant get with the robotic, stiff, lifeless types of sounds some producers tend to stick to. I like to cut that “Quantize” button off and just let my feel take over.

24: What are some must  have pieces for you in the studio?
 

Urb Tactics:the primary tools I use is the Roland Fantom, the Nord Lead 2x, and Cubase with a few VST’s I occasionally load up.

24: What do you feel like you bring to the table that would make an A&R or Artist want to work with you compared to another up and coming producer because so producers are only able to play a beat CD but cant help make a great song?
 

Urb Tactics: Experience, my own sound, and a concept ready with everything I make.  Everything i make, i have a song in mind when I make it, I am a song writer myself and former artist, so I understand what needs to happen in the song production process.  I’m not scared to hit that stop button and tell my artist to tighten up here and there, or hit such and such line with a bit more emotion.  This whole thing is an art and I believe if you work hard and do things right with no half stepping, eventually it will pay off.

24: What are some projects you have been apart of so far? 

Urb Tactics: My most recent projects have been with Trae, Rocko and Uncle Murder.

24: Who are some producers that makes you take your production to another level?

Urb Tactics: My personal favorites are Tim and Bob and The Runners not to mention Shawty Red and Drumma Boy be killing it too.

24: Who are you looking forward to working with in the near future?

Urb Tactics: I just like to surround myself with successful or success-bound people man, anybody thats positive and loves this music shit as much as I do will be cool with me for life.

24: If you had a meeting with Jay-Z for his next album Blueprint III and you could only play one beat for him which would it be and why?

Urb Tactics: Damn, thats a good question! I’d have to throw on that “I Wonder If They” beat and let him soak that one up for a minute(lol). I think his flow would be an absolute fool on that joint plus I think it will work with his approach to capture a more “Worldwide Sound” according to Lenny S over there at Def Jam.

24: What’s Next In Line for Urb Tactics for 2008?

Urb Tactics: Man, I’m just out here grinding right now working with Sha Stimuli, Joe Budden and a newly signed artist name Marina Chello. So lets see what happens, its a long process but I’m going to love every minute of it trust me!

24: How can managers or artist get in contact with you for some beats, etc?

Urb Tactics: They can hit me on the email urban.tactics@gmail.com or they can hit my PMP page up to hear tracks at UrbTactics.com. They can hit me on Myspace at www.Myspace.com/urbtacticsonline. I never leave the house without the Blackberry so I’m very easy to get in contact with at all times of the day.

24: Any last words?

Urb Tactics: Shout Out to WearYourCity.com and LiveOffBeats.com, I got a blog on LiveOffBeats.com that can be pretty helpful for newer producers trying to learn the ropes.  I also want to thank you for the interview Jay, be easy and I’ll see you at the top.