Sneaker Shopping host Joe La Puma moderates a star-powered Complex Current panel—including Houston Rockets small forward, PJ Tucker, and Adidas’ VP of Entertainment and Influential Marketing, Jon Wexler—to breakdown the business of sneaker culture in sports. The trio chops it up about the evolution of brand endorsements, and the way major sneaker brands like Adidas craft visuals to differentiate their icons with unique stories and individual artistic expression.

The Complex Current miniseries welcomes the most influential minds in fashion, art, music,
sneakers and beyond in a series of lively panel discussions from our inaugural ComplexCon
Chicago. We discuss the topics most relevant to today’s youth in an effort to examine a deeper
understanding of each other, our culture, and the passions that inspire us.

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.