Hip-hop music stands alone as one of the rare music genres where there is a long legacy of performers that have extended between being lyricists and have expanded their reach by running their own record labels. But in 2018, why has this trend seemed to simmer down?

Back in the 1980s, California rappers seemed to be ahead of the entrepreneurial curve, blazing a trail that many microphone controllers have mimicked ever since. Three of the original members of the infamous Compton rap group NWA created their own record companies: Eazy-E started his Ruthless Records label in 1987, Ice Cube began Lench Mob Records in 1990, and Dr. Dre began Death Row Records in in 1991 and then Aftermath Entertain in 1996. Innovative hip-hop slanguage professor E-40 was also ready to be way more than a rapper way back in 1989 when he started Sick Wid It Records.

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Narrated by: Pro (@JaysnProlifiq)
Written by: Jason Cuthbert
Edited by: Roman Bill
Music by: Josh Petruccio

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