50 Cent’s new wireless, over-the-ear headphone product is one step closer to coming to market, with a new infomercial that is going into pre-production.
50’s company SMS Audio entered into a deal with the TV Goods Inc. to produce the infomercial, which will promote a new headphone product that will bear the Hip-Hop star’s name.
Under the new deal with TV Goods Inc, the company will begin pre-production on creative media and marketing plans for the headphones this June, to prepare for the launch of the infomercial, which will go live in the third quarter of the year.
“I am glad that we have finalized the TV Goods deal, so I can now focus my energy on finalizing the product and getting it to market ASAP,” 50
“TV Goods will enhance my marketing strategy with television and the internet and I plan to also promote the product in music
According to Kevin Harrington, Chairman of TV Goods, the two companies have “complete control” over the product.
“I’m very excited about finalizing the definitive agreement with SMS,” Harrington stated. “With TV Goods working directly with SMS, together we can be in complete control of the execution of taking this product to market through direct response marketing.”
The infomercial and the product is expected to be available by the end of the summer.
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