Three of the Atlantic Records Group’s brightest stars are
partnering with Gap for a major holiday marketing campaign.  Poe
Boy/Atlantic recording artist Flo Rida,
Songbook Entertainment/Atlantic recording artist Trey Songz, and Bad Boy/Wondaland Arts Society recording artist Janelle Monáe were specifically
selected to bring their unique brand of hip-hop cool to the international
specialty retailer’s upcoming “Merry Mix It” campaign, slated to debut online,
in Gap stores, and in movie theatres nationwide on November 13th.

 

With hip-hop artists commanding top endorsement dollars and
in high demand by savvy brand marketers worldwide, Gap reached out to Flo Rida
and Trey Songz to write and produce a street-smart rendition of a Christmas
classic for its annual holiday promotion.  The resulting “Jingle Bells” is
now airing in Gap stores nationwide, with in-store video displays in select
stores, set to begin on November 13th. 

 

Gap will highlight “Jingle Bells” on its www.gap.com/merrymixit
site, which offers fans and customers the opportunity to personalize the
spot.  Users can custom remix the commercial’s big beats and rambunctious
rhymes and then send it to friends and family as a truly unique holiday greeting
card.