The label’s first single is Berg’s “Hold UP,” which features Houston Hip-Hop group UGK,.

In addition to Berg, Kross Over Entertainment has signed producer/artist “Soundz,” and R&B songstress “Alesia Miller.”

The news comes on the heels of Anthony being selected to play for the 2008 Olympic USA basketball team, along with Amare Stoudemire, Dwyane Wade, Kobe Bryant, Gilbert Arenas and others.

Anthony has also invested in a forthcoming wireless communications firm.