Coca-Cola keeps the summer cool and makes it hot for teens
across the country as it kicks off the six-city, invitation only “Coca-Cola
Refresh Your Flow Tour” featuring hip hop artist Lupe Fiasco in Los Angeles.

 

Starting in Hollywood, Grammy award-winning hip hop artist
Lupe Fiasco will bring his hits, “Kick, Push” and “Superstar” to lucky teens,
ages 13-17, across the country for an exclusive, invitation only concert tour
created by Coca-Cola North America.  The “Coca-Cola Refresh Your Flow
Tour” opens today at the Avalon in Hollywood and will travel to some of the
hottest venues in five other cities including:  The Electric Factory
(Philadelphia, August 3); The Tabernacle (Atlanta, August 8); Park West
(Chicago, August 17); LOVE (Washington D.C., August 21); and, The Filmore at
Irving Plaza (New York City, August 29).   Up-and-coming artist
Karina Pasian will open the show.

           

“The ‘Coca-Cola Refresh Your Flow Tour’ continues
Coca-Cola’s tradition of connecting African American teens with something they
love – Coca-Cola and music,” said Yolanda White, assistant vice president,
African American Marketing, Coca-Cola North America.  “Not only will each
concert offer the teens an unforgettable musical experience, it will give each
of them a taste of the Coke Side of Life – a moment in time that is
refreshingly optimistic and uplifting.  And, by engaging an artist like
Lupe Fiasco, they will be encouraged to live on the positive side of life.”

 

Tickets to the show are free and can only be obtained from
partnering radio stations, participating retailers and Coca-Cola street teams
traveling to teen hot spots throughout the cities.  In addition, select
Boys & Girls Clubs in each market will distribute tickets to deserving Club
teens.  

 

“I am looking forward to the ‘Coca-Cola Refresh Your Flow
Tour.’ It’s a unique opportunity for me to bring a message of positivity and
what it really means to be cool,” said Lupe Fiasco.  “I hope it will be an
unforgettable experience for every teen who attends.”

 

The Grammy award-winning Lupe Fiasco came on the music scene
in 2006 with the chart-topping debut single, “Kick, Push.”  He has been
lauded by critics and fans alike for his clean, underground, storytelling rap
style that is contrast to popular mainstream lyrics glamorizing materialism,
sexuality and violence.   His music is inspired by his love for
Japanese animation, comic books, video games, art, literature and
philosophy.  MTV recently ranked him No. 7 on the list of “hottest MCs in
the Game 2008.”   His highly anticipated sophomore album, “The Cool”
was released in December 2007 and has garnered current hits “Superstar,” “Paris
Tokyo” and “Hip Hop Saved My Life.”