Jamaican Reggae and dancehall artist Vybz Kartel has resurfaced as a much lighter skinned man. Although his transformation has caused much backlash from fans and critics, the musician (born rather dark-skinned) compares his decision to fairer people getting a tan.

“This is my new image,” Kartel said. “You can expect the unexpected. I feel comfortable with black people lightening their skin. They want a different look. It’s tantamount to white people getting a sun tan.”

His reasoning seems a bit strange and raises awareness of self-hatred in the black community. He seems proud of this choice but has yet to reveal the products used to bleach his skin. He does claim, however, that his newly endorsed brand of cake soap is what can help others do the same. (ViaVIBE)