Sean ‘Diddy” Combs and Jay-Z are reportedly
in negotiations with Comcast to launch a Video On Demand channel with urban themed
programming. According to the New York Post, the two hip-hop entrepreneurs along
with Harvey and Bob Weinstein attended a meeting at the cable giant’s head offices
in Philadelphia last week. A source close to the Post described the meeting as
“a getting-acquainted session and a chance to bounce around ideas about urban
programming.”

Comcast currently has a 50 percent stake in BET’s leading competitor, TV ONE,
but the outlet lacks an on urban on demand video channel. The source also revealed
that if the channel was to materialize, Hov and Diddy would function less as
operators than as magnets to attract talent to the new channel.