Sean ‘Diddy’ Combs, CEO and founder of Bad Boy Worldwide
Entertainment Group (Sean Combs Enterprises), is starring as the
new face of CNBC’s American Business campaign airing now on CNBC. The campaign pays
tribute to America’s most dynamic, successful individuals as they share their
stories of success in business and failure in the pursuit of excellence, their
management style and their hopes for tomorrow.

Sean “Diddy” Combs,
now a multifaceted entertainment powerhouse, built his businesses from the
ground up and has since been declared “one of the Most Influential Businessmen
in the World” by TIME Magazine and CNN. “My whole portfolio brand
represents aspiration. I came from Harlem, New York,” he said in the spot,
“it’s about wanting the better things in life. I want to make history all the
time.”

“I’m honored to be
included in this group of America’s chief executives and top business leaders.
I’ve worked very hard to get where I am today and the testimonial showcases my
philosophy on business,” said Combs. 

“When I started
Sean John there was a young male consumer that no one was speaking to. He wanted
more fashion, more style, more flavor,” said Combs in the ad, which was made by
CNBC’s internal marketing team. Each of the fifteen spots from America’s top
chief executives and business leaders ends by saying: “I am American business. I
watch CNBC.”

At just 38, Combs
oversees one of the world’s preeminent urban entertainment companies,
encompassing a broad range of businesses including Bad Boy Recording, music
publishing, artist management, television and film production, Sean John,
Unforgivable Women and just recently Ciroc vodka.