On August 30th, EA Sports will unleash Madden NFL 12, the latest installation in their cult favorite football gaming series.

To commemorate the end of the recent NFL Lockout, which threatened to derail the regular football season, the popular gaming company has created 50 Madden EA VIP kits for industry tastemakers and a few lucky fans. In addition to a copy of Madden NFL 12, the VIP kits include a customized PS3 engraved with the tagline “It’s Time,” a pair of Monster headphones and a custom New Era snap back emblazoned with “I Am The Madden Curse.”

The specialty kits have already been gifted to rappers that include Lil Wayne, Wiz Khalifa, Game and 50 Cent; NBA players such as Amare Stoudmaire, Lamar Odom and John Wall; and NFL stars like Chad Ocho Cinco and Terrell Owens.

Fans have a chance to score one of the 50 VIP kits by checking out the Insider Deals on EA’s Facebook page.

Check out some of the gameplay footage below:
[youtube:http://youtu.be/ZL6a9X11fyk]