Yesterday (February 8), Lupe appeared in MTV’s premiere for ‘Ye’s video for “Touch The Sky” during the network’s Grammy pre-cast. The video was directed by Chris Milk (“All Falls Down,” “Jesus Walks”) and features cameos from Nia Long and Pamela Anderson.

You can also catch Lupe alongside Mike Jones and Lil Wayne in Reebok’s campaign for its “OG” sneakers, launching on February 28.

Lupe, who has recieved acclaim from XXL, Vibe and Fader, is set to release his highly anticipated album Food And Liquor this spring. “Kick, Push,” his ode to skateboarding, is already garnering heavy rotation on major radio stations. The album, which is co-executive produced by Jay-Z, boasts production from Needlz, The Buchanans, and Mike Shinoda of Linkin Park.