Miskeen owner Yaniv Zaken decided to halt production on the trendy tees when he found out that “Da Snowman” represented the dope man. “I never saw the street react so strongly,” Zaken told The Philadelphia Weekly, “and then they told me the snowman is actually the guy delivering ‘snow’ on the street.”

Zaken did not want his company to be associated with Da Snowman logo after he connected it with drug dealing. First, he asked the Miskeen artists to add the phrase “Say No To Snow” to their remaining shirts, but recently he just decided to halt the other half of the original product run altogether.

“Whatever we shipped before I came to the country is shipped,” Zaken said. “But if you come here right now, you’ll see 500 shirts folded. We’re not sure what to do with them.”

The designer blamed the shirt’s production on his absence. “I like the buzz,” he said. “Of course it gives us an edge, but if I was here, none of this would have occurred.”

It seems like Da Snowman will continue to pop up with or without Miskeen’s emblem. Bootlegged versions of the shirt can be found all over the country. In fact, they have become somewhat of a fashion trend in the last couple of months.

Def Jam first introduced the symbol leading up to the release of Jeezy’s Lets Get It: Thug Motivation 101. The emblem seemed to resonate with consumers.

“If you go out all over the street, you’re gonna see people walking around with the snowman-with or without Miskeen,” noted Zaken. “The fact is nobody can stop it.”

Capitalizing off of the trend, Jeezy has recently announced a partnership with Jay-Z’s Rocawear clothing for his own United Streets and D Boy Apparel line.