Juelz Santana and Ben Gordon are set to make an official announcement at a press conference in Manhattan this Thursday (May 25). Launched in partnership with H3 Enterprises, the store will be located on Harlem’s 125th Street. Gordon and Juelz will be the main partners. Gordon joined Team H3 to launch "BG7," his White Tea Energy Drink last week.

"It’s time for every one of us to start giving back," said Gordon in a statement. "The store on 125th alone will create about one hundred new jobs where people can feel good about going to work each day. We’re setting up scholarship programs and computer giveaways to make equal educational opportunity our top priority. I’ve also obtained the exclusive SodaShop rights to Chicago from H3 and look forward to working with my teammates on the Bulls to bring good health, great entertainment, and economic empowerment to all the communities across the WindyCity."

In related news, Juelz is readying to team up with Young Jeezy for a mixtape entitled ‘I Can’t Feel My Face’