A pal tells the new Us Weekly, out now, that Jay-Z’s close friend and collaborator West, 34, has fallen “genuinely head over heels” for Kardashian, 31, with whom he was photographed gallivanting around NYC late last week.

 

“It’s not a PR stunt,” the source insists of the rapper and reality star. “They’re perfect for each other. He thinks she’s his Beyonce!”

 

Indeed, after years of a flirty friendship — West pursued Kardashian “for a long time,” another source says — the stars were finally aligned for the twosome (who share a fondness for luxury and the spotlight) to finally get romantic.

 

“Now that Kim has gotten over the Kris drama . . . she sees how much Kanye loves her,” a Kardashian source tells Us.