In a move to harness the power of the Internet, as well as showcase the star quality
of a rising artist, Reprise Records will launch G’s Up TV, an online TV
show starring Lil Scrappy. The weekly show will begin on November
21st and lead up to the December 5th

Reprise/BME Recordings release of his debut full-length album Bred 2 Die, Born
2 Live. Each episode will feature the Atlanta-born rapper recounting his life
story in candid documentary-style interviews that will air on Scrappy’s
website, gsup.tv.

In addition to hearing Scrappy relate his long journey from the ugliness of
southeast Atlanta’s merciless underbelly to becoming ATL’s favorite
son, viewers will also be treated to guest appearances by such Scrappy pals
as Lil Jon, Three 6 Mafia, Young Buck, Jaime Kennedy & Stu Stone,
Young Dro, Jessi Malay and producer, Aqua (Jay-Z).
In addition, Scrappy will appear in a variety of skits that give viewers a glimpse
of his everyday life, such as watch him hold a cognac tasting with Lil Jon,
go on a food run with his boys, and sneak into the master tape vault at a secret
location.

Says Lil Scrappy, "G’s Up TV is the other side of me – not just doing
the rap thing. It’ll help people understand what I’m about, beyond my music
career – the real Scrappy." "The current climate requires us to be
innovative and resourceful when it comes to delivering content to consumers
and fans," says Sr. Director of Creative & Visual Content Denise Williams.
"We built and housed our set at Warner Bros./Reprise Records’ office,
in order to transform and create an environment for any artist from any genre."
Adds VP New Media, Jeremy Welt, "The show was designed to work everywhere
– from TV to the web and mobile devices. We wrote, filmed, and edited it from
day one with multiple distribution channels in mind." Now that more and
more music fans are tuning in to content on such websites as YouTube, AOL Music,
and their mobile devices, it made sense for Reprise to devise an online show
that works across all channels to give Scrappy broadened exposure. The trailer
has had 1.5 millions views on YouTube since it was posted 6 weeks ago.