Hip-hop finally has its own version of successful online communities like YouTube,
MySpace and various game sites with the debut of Battle Rap, a contest which will
be launched on the legendary www.loud.com site as well as www.battlerap.com. The
project is a Joint venture with SRC Records and Pure Games. Entrepreneur Joseph
Safina, along with hip-hop legend Steve Rifkind and Rich Isaacson
will spearhead the site.

LOUD.COM is a free competition open to all registered users that offers the
ability to download professional beats from some of today’s leading hip-hop
producers at 99 cents apiece and overlay rap tracks while going head-to-head
with other DJs and MCs from around the world. The series of battles will be
judged by celebrity hip-hop producers such as Cool and Dre, Zukhan Bey,
DJ Khaled and Teflon, with the ultimate winner of
the Showdown given $100,000 in cash and a recording deal with SRC Records, Steve
Rifkind’s Universal Music Group-distributed label that is home to such platinum-plus,
Grammy-nominated superstars as Akon and David Banner.
Additional judges will be announced soon.

"Loud.com and Battle Rap will revolutionize the way records are made,
marketed and sold," said Safina, founder and CEO of Pure Games. "Loud.com
is an online community, competition, A&R site and marketing company all
rolled into one. We have assembled a great team to execute our plan and are
eager to get started."

Said Rifkind, who revolutionized grass roots marketing with his patented Street
Team: "The resurrection of Loud.com and Battle Rap is the latest step in
providing a vibrant, growing on-line hip-hop community with not only compelling
user-generated content, but also the means to create and sell their own product
to like-minded fans."

Added Isaacson, a Harvard-trained attorney who formed Loud Records with Rifkind:
"Our vision is to create a place where all with a shared passion can come
together to meet, share, create, express and battle, where creativity, aspiration
and competition melds into something fresh. It combines the interaction of social
networking communities, the competition of online gaming and the thrill of creation."

Battle Rap puts the user at center stage, providing them with professional
"beats" from leading hip-hop artists along with powerful online editing
tools which will allow them to create their own raps and compete with other
aspiring MCs and DJs around the world. There is no charge except the 99 cents
for the downloaded beats. Each battle is officiated by a panel of celebrity
hip-hop producers, with a 10-round head-to-head elimination resulting in a Battle
Rap Showdown final. The final winner will receive $100,000 in cash and a recording
deal with Rifkind’s SRC label, home of Akon and David Banner, among others.

The Battle Rap portal at www.loud.com and www.battlerap.com includes original
beats by celebrity producers, educational forums on making demos, engineering
and production tips, ringtone creation, bulletin boards, a real-time data base,
chat rooms and a comprehensive grass roots marketing program, including posters,
flyers, T-shirts, hats and other gift items.