Building on top of his past successes in the food industry with Rap Snacks Chips & Noodles, Master P, is building another Brand but with a purpose.

Master P’s latest business venture, Uncle P’s white rice is a play on the iconic Uncle Ben’s rice. The unique value perspective here is that Uncle Ben’s rice never gave back to the black community which it exploited, Uncle P’s will. Master P has called out some iconic brands that used black faces for black dollars and never invested in back into those black communities.