Back
for its seventh year, the 2010 VH1 Hip Hop Honors will celebrate the
achievements of hip hop with a little southern twist.  This year, the show
will celebrate the music, the influence and the artists from The South.
Honorees Jermaine
Dupri, J Prince of Rap-A-Lot Records, Luther “Luke”
Campbell and The 2 Live Crew, Master P and Organized
Noize will be honored through performances in collaboration
with some of today’s hottest talent. 2010 VH1 Hip Hop Honors: The Dirty South will tape
from NYC’s Hammerstein Ballroom and air on VH1 on Monday, June 7 at 9:00 PM
ET/PT.

Bone Crusher, Bun B, Chamillionaire,
Dem
Franchize Boyz, DJ Drama, DJ Khaled, Flo Rida, Gucci Mane, Juvenile, Lil Jon, Missy Elliott, Murphy Lee, Mystikal,
Nelly,
Paul
Wall, Pitbull, Plies, Rick Ross, Slim Thug, T-Pain, Trick Daddy, Trina and Ying Yang
Twins will win the audience over with their southern musical
charm. And with presenters such as Chad Ochocinco, Chilli, David Banner,
Donald
Glover, Kelly Rowland, Ken Jeong, Taraji P.
Henson and Terrell Owens, generations of hip hop will bridge
the gap for one exceptional night to set it off with the original style and
flavor that sparked and inspired the evolution of this now global music
phenomenon.

Previous celebrations have honored hip hop luminaries who broke
new ground and propelled the genre into the true cultural phenomenon that it
has become.  Last year’s production celebrated the 25th anniversary of Def
Jam records, the label that created the stars that pushed hip hop culture
forward, including LL Cool J, Public Enemy, Jay-Z, Kanye West, Slick Rick, Rick
Ross and Rihanna.  Rick Rubin, Russell Simmons, Lyor Cohen, Julie
Greenwald, Bill Stephany, Kevin Liles and LA Reid were honored as the
architects of the legendary label.

2010 VH1 Hip Hop Honors: The Dirty South
is the first time that the show has honored a particular geographic region for
its hip hop celebration.  The Southern style of music and its artists,
have been significant on the NYC-born genre and helped to expand its appeal
worldwide.

HipHop.VH1.com
, VH1’s site dedicated 2010 VH1 Hip Hop Honors: The Dirty South is live with
artist profiles, exclusive online programming, show information and more. The
site also houses the Hip Hop Rally Machine, a tool that allows users to hype their
favorite Dirty South artists and weigh in on who they want to see at the event
by socially broadcasting their picks through Twitter and Facebook. A map of the
US depicts real-time user activity from around the country by graphically
displaying user messages. Performances and other video elements from the event
will also be available at HipHop.VH1.com and on VH1 Mobile leading up to and
following the on-air premiere of the show.

Additionally,
VH1.com’s HipHop.VH1.com, Complex.com and MissInfo.tv have created an exclusive online content
partnership for 2010
VH1 Hip Hop Honors: The Dirty South. The three sites will feature
the event leading up to, during and following the June 7 telecast in their own
distinct way with artist interviews, show news and editorial features focused
on this year’s honorees and performers. Select content created by each site
will be shared among the three sites and will be offered through a main content
feed on HipHop.VH1.com. Additionally, Miss Info, Hot 97 radio personality and
journalist will be the official 2010 VH1 Hip Hop Honors: The Dirty South backstage
host for online video interviews from the event. She will also be the video
host for the event’s live viewing party on HipHop.VH1.com, Complex.com and MissInfo.tv
during the premiere of the show.

2010 VH1 Hip Hop Honors: The Dirty South
is executive produced by Lee Rolontz for VH1 and Jac Benson for blacjac
Entertainment. Louis J. Horvitz will direct.  Nelson George, Fab 5 Freddie
and Keshia Williams are co-executive producers. (As reported by VH1.com)