VH1 GETS TO WORK AND JOINS FORCES WITH DIDDY IN THE SEARCH TO FIND HIS NEXT PERSONAL ASSISTANT………

13 aspiring assistants do whatever it takes to get the ultimate dream job when “I Want To Work For Diddy” premieres Monday, August 4 at 9 PM ET/PT.

New York, NY July 11, 2008 – Diddy. He only needs one name, but he needs a virtual army of help to keep his legendary empire of music, acting, fashion, sports, fragrance and television running. The ultimate secret weapon in that army? Diddy’s personal assistant. VH1’s new competitive reality series “I Want To Work For Diddy” tracks 13 hungry applicants as they compete to land the job of a lifetime. This isn’t some boring job interview.  They’ll be challenged emotionally, physically and mentally to earn the privilege of doing Diddy’s bidding, and just one lucky person will get the chance to call him “My Boss.”   “I Want To Work For Diddy” premieres Monday, August 4 at 9 PM ET/PT.

After a nationwide search, VH1 found 13 determined young men and women with the raw potential to assist and exist with of one of the world’s most high profile CEOs.  Each one-hour episode showcases a range of challenges, many based on the real life experiences of Diddy’s previous assistants. In addition to completing these tasks, the applicants must also do their best to impress an intimidating panel of judges: self-made business prodigy and Executive Vice President of Warner Music Group Kevin Liles, Sean John Marketing Director and former Diddy assistant Capricorn Clark and Diddy’s ultimate henchman, Island Def Jam Chief of staff, Phil Robinson. Throughout the series Diddy will share his business acumen with viewers by setting up a series of challenges that run the gamut from “The Art of Multitasking” to “No Bitchassness Allowed.”

Will determination, motivation and drive pay off, or will the pressure be too much to bear? Tune in for all the tears and meltdowns as we find out who will ultimately work for Diddy.

For more information on “I Want To Work For Diddy”, please log onto VH1.com.

“I Want To Work For Diddy” was created and executive produced by Sean “Diddy” Combs. For Left/Right Inc. Banks Tarver, Ken Druckerman and Danny Salles served as Executive Producers and Sean Rankine served as Co-Executive Producer. For VH1 Jeff Olde, Shelly Tatro and Danielle Gelfand served as Executive Producers and Kari McFarland as Supervising Producer. Former Diddy personal assistants Tommy Popps and Norma Augenblick served as Co-Producers for Bad Boy Entertainment.