Big Gates/Slip-N-Slide/Atlantic recording artist Plies has announced a number of major
promotional events in celebration of his eagerly awaited new album, “Definition
of Real.”  The collection, which features the top 5 smash, “Bust It Baby
Part 2 (Feat. Ne-Yo),” arrives in stores and at all online retailers on June
10th.

The Fort Myers, Florida-based rapper kicks off a nationwide
promo tour this week.  The trek will see Plies paying tribute to his many
fans in the U.S. military with a series of appearances in association with Army
& Air Force Exchange Service (AAFES) and Navy Exchange Service Command.

In conjunction with the release of “Definition of Real,”
Plies is holding a special “Real Things” promotion in which two diamond chains
will be awarded to a pair of very lucky fans.  The promotion, which will
run for three weeks, beginning on the album’s June 10th street date, allows
fans to enter for a chance to win either a diamond “Plies Bust It Baby” chain or
a diamond “Goon” chain.

Plies, who recently came in at #6 on Forbes’ list of “The Year’s
Hottest New Music Stars,” is offering exclusive swag to fans who pre-order “Definition
of Real” via the Atlantic Records Media Store (located at http://store.atlanticrecords.com). 
In addition to an immediate MP3 download of “Bust It Baby Part 2,” buyers will
receive their choice of a men’s “Certified Goon” t-shirt or a girl’s “Bust It
Baby” baby-t.

Just last month, an innovative Plies Fan Club was launched,
split into two individual branches for the rapper’s male and female followers –
known respectively as the “Certified Goons” and “Bust It Baby”
clubs.   Fans who sign up at www.pliesworld.com/fanclub will have a
chance to score tickets to Plies live shows in their area, get the first look
at new videos, photos, and other exclusives.  In addition to his fan club,
Plies recently re-launched his own website, www.pliesworld.com.