Blue Star Entertainment International/Atlantic recording group Pretty
Ricky has announced details of their upcoming U.S. concert tour. The
BET Presents "Late Night Special Tour" will see the Florida-based foursome
performing tracks from their #1 album, "Late Night Special."

The cross-country tour is slated to take off on March 23rd with a home state
show in Clearwater, Florida at Ruth Eckerd Hall . The roadshow will then criss-cross
America through a May 12th finale at the Reliant Arena in Houston. The BET Presents
"Late Night Special Tour" dates have a unique twist. Every concertgoer
who brings a Pretty Ricky CD to the show will have the opportunity to have it
autographed after the show, when the group will stay until each and every CD
has been signed.

Several dates on the tour were routed with the help of the latest live performance
phenomenon, Eventful Demand, an online service which allows fans to determine
a tour’s stops by creating grass-roots campaigns to "Demand" that
their favorite performers come to their town. Fans were able to demand Pretty
Ricky by visiting the group’s MySpace (www.myspace.com/prettyricky) and Eventful
(www.eventful.com/prettyricky) pages. The top-demanded cities so far have been
Atlanta, Dallas, Detroit, and Chicago.

Pretty Ricky will celebrate the "Late Night Special Tour" with an
exciting contest in each market on the schedule. The "Get On The Hotline
With Pretty Ricky" sweepstakes will see local radio stations awarding one
winner and three friends the greatest fan experience ever. After receiving a
personal phone call from Pretty Ricky themselves, prizewinners will take a limo
to the venue for an exclusive soundcheck party with the group. As if all that
weren’t enough, the lucky fan will receive exclusive VIP seating on a special
on-stage couch for themselves and their guests.

What’s more, the "Push It For Pretty Ricky" contest is currently
underway at www.youtube.com/group/prettyrickycontest. Fans are invited to create
their own dance moves to Pretty Ricky’s new single, "Push It Baby,"
with winners receiving a personal phone call from Pretty Ricky, a Sony MiniDV
Camcorder, and a prop from the recent "Push It Baby" video shoot.
Contest details, info, and entry forms can be found at http://feature.atlrec.com/contests/prettyricky/youtube.

Released January 23rd, "Late Night Specail" made an explosive chart
debut in the #1 spot on both the Billboard 200 and "Top R&B/Hip-Hop
Albums" charts. "On The Hotline," the first single/video from
"Late Night Special," is currently a top 15 crossover hit on Billboard’s
"Hot 100." The track is standing tall at #2 with-a-bullet at Urban
radio outlets, as well coming in at #4 with-a-bullet on the Rhythmic airplay
charts. In addition, the album’s second single, "Push It Baby," will
impact at multi-format outlets nationwide March 12.

The "On The Hotline" companion video is also proving an across-the-board
smash, spending several days at #1 on BET’s hugely popular 106 & Park. Now
in "Heavy" rotation, the clip stands as a top 3 countdown favorite.

Pretty Ricky has also been highly visible on MTV, including a recent visit
to MTV’s Total Request Live, where the "On The Hotline" video quickly
entered the countdown’s top 10. The clip is in play throughout the MTV network,
including "Blazin’" rotation at MTV Jams, "Power" rotation
at MTV Hits, and "Sucker Free Latino" rotation at MTV Tr3s.

In other news, Pretty Ricky recently made its late night television debut,
performing "On The Hotline" and "Push It" on ABC’s Jimmy
Kimmel Live. Further, the group starred on the March cover of Black Beat magazine,
on newsstands now.

"On The Hotline" is a massive ringtone hit, currently standing at
#3 on Nielsen Ringscan’s "Top 200 Mastertones" chart with sales of
over 656,000. Pretty Ricky is also hugely popular online, with nearly 500,000
friends registered on their MySpace page, placing them in the top 5 of MySpace’s
"Top Artists." At YouTube, the group’s "Pretty Ricky TV"
– which features a variety of exclusive videos – is currently atop the "Most
Viewed Musicians" ranking.