“As an independent label, we are always looking for ways to expand our distribution network,” said PE frontman Chuck D. “Mobile is happening in a big way, and we are thrilled to be using it to reach our fans – wherever they are.”
Fans will have access to exclusive content, including polytones, mastertones, full tracks and wallpapers.
According to Public Enemy’s manager Walter Leaphart, the new venture was a natural progression for the group.
“Public Enemy has always been a leader in music and new technology, and this is the latest phase of their multi-faceted campaign that will continue to build in the coming months.”
m-Qube will manage distribution of the content, releasing it to their network of wireless carriers.
“We are thrilled to leverage our technology and distribution network to help innovative entertainers like Public Enemy use mobile to reach their audiences,” said m-Qube’s VP of Worldwide Content, Jon Bukosky. “Mobile is a critical channel for musicians and we are pleased to have been selected by Public Enemy to make this happen.
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