In one instance, a Sony BMG executive contemplated to promote Killer Mike’s “A.D.I.D.A.S” by sending deejays one Adidas sneaker. DJ’s would receive the other sneaker after playing the single ten times. Elsewhere, Epic Records, a subsidiary of Sony BMG, offered a flat-screen television to San Diego’s KHTS, but called it a “contest-giveaway.” Meanwhile, Epic also used the giveaway tactic when giving Greenville, North Carolina’s WRHT’s program director PlayStation 2 videogames and an out-of-town trip with his girlfriend.

After taking Sony down, Spitzer now has his sights on three other major record companies