Approximately last week, it was publicly reported that Rick Ross was officially dropped from his Reebok endorsement. Reebok states “values” and “lack of remorse” as the ultimate reasons for coming to their final decision. The now infamous lyrics that suggested rape on Rocko’s ‘U.O.E.N.O’ track caused a huge amount of controversy and outrage that protesters began looking at Reebok for an immediate dismissal of the Miami-based rapper’s endorsement.

Even with Ross’ open public apology to Reebok and his fans, it seems as though differences have not been resolved and his words fell on deaf ears. After everything, he still wishes the brand further success in their future endeavors.

TMZ recently reported that with the lost endorsement from Reebok, Ross is estimated to lose between $3 to $5 million dollars.

Keep posted to 24HourHipHop.com for more updated news as this story continues to develop.

-Zenn Lee

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