Rick Ross, budding entrepreneur, music industry trend-setter,
successful Platinum rapper and Executive Producer, is set to release his highly-anticipated documentary, “M. I.Yayo” on March 25th 2008, two weeks following the release of  his
sophomore effort, “Trilla,” which is due in stores on March
11th 2008.

“M.I.Yayo” will
be distributed through Boston-based Traffic Entertainment. The ‘masterpiece,’
is a gripping, true account of street life in Miami, counting down the
10 most notorious druglords in Miami’s controversial history. The 
documentary is directed by veteran, Chris Larceny, who compares “M.I.Yayo” 
to “Cocaine Cowboys,” regarding its concept, however, “M.I.Yayo,”
takes a courageous delve, deep into the minds and actions of those
at question. The movie documents how and why the state of Miami’s 
‘street’ economy flourished in a matter of  years– detailing
what has become of it now.

Rick Ross states,
“When I was touring in Europe with “Port of Miami,” the media
question of the day was, “What is the ‘other side of the bridge?'”
People all over the world want to know about this side of Miami, I give
it to them in M.I.Yayo.” He goes on to say, “It is incredibly shocking,
and many think Miami is South Beach, that’s it. The world wants to
know the real deal and this is it with M.I.Yayo.”

“M.I.Yayo” illustrates
how billions in drug money was made and distributed in the streets in
the early 80’s and 90’s in Miami’s inner cities. It pulls no punches-
revealing true accounts, news footage, interviews with the families,
associates  of, and the accused; while deals gone bad, drug trafficking
and violence, underscores Miami’s ‘other side of the bridge.’
“M.I.Yayo,” in no way glorifies the type of lifestyle it portrays; it
does however give a true rendering of Miami’s street life with gritty,
factual footage that contributes to the infrastructure of the streets
of Miami.

Rick Ross considers
this ground-breaking documentary as the visual soundtrack to his “Port
of Miami” hit records “Hustlin,” and “White House,” the rapper
says, “M.I.Yayo,” is truly ground breaking for the Scarface generation.”

Traffic Entertainment
President Joseph Mansfield is confident that this partnership will result
in tremendous exposure and sales for both parties. He states, “Many
distributors were reluctant to take a chance on a project from a rap
artist that is not music related. I have full confidence that this project
can carry itself via the content, it is powerful, and that is why Traffic
Entertainment took the risk, now the industry will see that the higher
risk the bigger the reward.”

Rick Ross will
host a number of screenings for M.I.Yayo in select cities throughout
the country and the documentary will be distributed throughout the U.S.
and Canada and will also be available for purchase all major music and
video retailers, online via iTunes and at www.maybachmusicgroup.com on March 25th 2008.