Def Jam co-founder Russell Simmons is the first hip-hop artist to receive his own stamp, via a new campaign with the People for the Ethical Treatment of Animals (PETA).

Russell Simmons’ mug will appear on one of 20 stamps dedicated to the most famous vegetarians of all time, in an effort to stamp out animal abuse.

Other celebrities that are featured in PETA’s latest campaign include Woody Harrelson, Cesar Chevez, Gandhi, Bob Barker of “The Price is Right,” Gandhi, Paul McCartney, Ellen DeGeneres and others.

During the campaign, the celebrities will offer tips on healthy living, in addition to doling out wisdom on the importance of being a vegetarian.

“The consumption of animals causes more harm to the environment than all the forms of transportation put together,” Russell Simmons told CNN in 2008, while discussing why he chose to be a vegan.

“When they said dominion over the animals, I don’t think they meant the abusive 10 billion farm animals every year, which is what we do here in America,” Simmons continued. “I feel better, I look better, so it’s a big change for me. You have more clarity and I think that all of us want to be more clear. I wanted to look younger and feel better and wanted to be a greater contributor to the good on the planet.”

The limited edition stamps are on sale from December until January, depending on the demand.