Former Death Row Records CEO Suge Knight is the latest to participate in a PETA ad campaign. According to XXLMag.com, the West Coast executive will star in a series of ads to be shot in the forthcoming weeks as part of their anti-dog chaining campaign.

“Dogs deserve our love and attention not a life of ‘solitary confinement’ at the end of a chain,” said Knight. “Dogs depend on us to take care of them, to keep them safe and healthy. Chaining a dog is one of the cruelest things you can to do them – they are social animals.”