The Grammy Award-nominated Toomp, who was recently named Producer of the Year at the 2006 Southern Entertainment Awards, is best known for producing T.I.’s hits like "U Don’ Know Me," "Motivation" and current single "What You Know."

He will be joined in launching the venture by music industry veteran and longtime friend Bernard Parks, Jr. Parks has worked with Goodie Mob, Organized Noize, and the Dungeon Family crew, among others. After years of collaborations with artists such as Young Jeezy, Ludacris, 8Ball & MJG and Lil Jon, Toomp felt that it was time to fully maximize his talents.

"I have these eyes and ears and I know what it takes to be successful in this business and so does Bernard," said Toomp via a statement. "We want to discover a star." The first order of business for NZone Entertainment is launching the careers of its newest signees, Jack Bona and Suga Suga, who will be produced by Zoneboy, DJ Toomp’s production company.