New York, NY– The world famous Armani brand has opened its doors to the first concept store in the United States. 

A celebrity filled unveiling took place in the heart of NYC in the 5th avenue store, which will house all of the Armani brands under one roof. 

This evening brought out all the stars for an exclusive black carpet event which included the likes of Alicia keys, 50cent, Victoria Beckham, Solange Knowles and much more.
 
Armani/5th Avenue will include the U.S. debut of their Armani/Dolci retail area and on the top floor will be the first Armani Ristorante with a fabulous view overlooking the posh Fifth Avenue.

In Giorgio Armani’s own words…”A really exciting challenge – that is how I would describe our new concept store. It is a special project requiring a degree of courage, as it brings together in one space different elements such as Armani Jeans and Emporio Armani side by side with Giorgio Armani. I was determined to send out a clear message of change, interpreting the current trend for mixing genres, juxtaposing items in different price brackets. You could say that this is a provocative move – uniting in the same place and with the same furnishings, without visible boundaries, the various collections that combine to form the entire Armani universe.”


               Victoria Bekham


Alicia Keys & Giorgio Armani


         Solange Knowles


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